Tuesday, March 29, 2011

Rolls Royce Motor Cars Confirms Electric Test Vehicle Project

PRLog (Press Release)– Mar 29, 2011– Austin, TX -- Rolls-Royce Motor Cars confirmed that the development of 102EX, a one-off, fully electric powered Phantom, debuted at the Geneva Motor Show on 1 March 2011.  The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

"We have engineered the world's first battery electric vehicle for the ultra-luxury segment," said CEO Torsten Müller- tvös, speaking from the company's headquarters in Goodwood. "With this vehicle, we begin an exploration into alternative drive-trains, seeki corsa ng clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future."

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world's most discerning customers.  With 102EX, also known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company's EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience. These include the car's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world's pinnacle automotive brand.

"I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience," added Müller- tvös. "It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future."

In preparation for the Geneva debut, Rolls-Royce launched the website www.electricluxury.com, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site also delivers regular updates of the car's progress while on tour.

About Rolls Royce Motor Cars of Austin Rolls-Royce Motor Cars Austin, a Rolls-Royce luxury car dealership in Austin, Texas, is your destination for all your New and Pre-Owned Rolls-Royce cars including t rc helicopter and car market place he Rolls-Royce Phantom and Ghost. For the best auto part experience shopping for your new or pre-owned luxury vehicle come to Rolls-Royce Motor Cars Austin.

Rolls Royce Motor Cars Austin is part of John Eagle European, a family of fine automobile dealerships committed to uncompromisi audi ng quality and service. John Eagle European is also the parent company of Aston Martin of Austin, Lotus of Austin and Bentley of Austin. Together with Rolls-Royce Motor Cars Austin, John Eagle European delivers unparalleled service and quality.

For more information on Rolls Royce Motor Cars of Austin, please visit their website at www.rolls-roycemotorcars-austin.com .

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